Expand as if i were a letter
To multiply 2 + 3i by 1 + 4i, multiply every term of the first bracket by every term of the second, exactly as for (2 + 3x)(1 + 4x). There are four products.
2 × 1 = 2, 2 × 4i = 8i, 3i × 1 = 3i and . So .
One piece for each pair of terms: 1 × 2 = 2, 1 × 3i = 3i, 4i × 2 = 8i and . The gold piece, the product of the two imaginary parts, is the one that changes when is replaced.
Where the sign flips
Up to here nothing is new. The one new rule is , and it changes only the last product: .
So . The began as a product of two imaginary parts and ends up in the real part, with its sign flipped. That is the difference from adding, where the real and imaginary parts never mix: in a product they do, because i × i is real.
The rule for any two
For (a + bi)(c + di), the four products are ac, adi, bci and bdi². The last one is bd times , and since it is −bd. Collect the real terms and the imaginary terms:
(a + bi)(c + di) = (ac − bd) + (ad + bc)i.
The real part is ac − bd, and its −bd is the product of the two imaginary parts after . The imaginary part, ad + bc, comes from the two cross products. For (2 + 3i)(1 + 4i): ac − bd = 2 − 12 = −10 and ad + bc = 8 + 3 = 11, which gives −10 + 11i again.
The four products sorted into two columns. lands in the real column, so the real part is 2 − 12 = −10 and the imaginary part is 8 + 3 = 11.
Squares
. The real parts 1 and −1 cancel, and the square of 1 + i has no real part at all.
Squaring again: . And .
A real factor, and a factor of i
A real number multiplies both parts: 3(2 − 5i) = 6 − 15i.
A factor of i swaps the parts and changes one sign: . Multiplying by i again gives , which is −(3 + 2i). Two factors of i multiply by , as they should.
Negative parts
. The last step is where mistakes happen: .
. Check with the rule: ac − bd = 8 − (−1)(3) = 11 and ad + bc = 12 − 2 = 10.
The usual mistakes
Taking i × i as 1. , and , so the product is −9, not 9.
Keeping a single i. 3i × 3i is not 9i: two factors of i make , which is the real number −1.
Leaving as it is, or as +1. (2 + 3i)(1 + 4i) is not 14 + 11i: is −12.
Multiplying only the matching parts. (2 + 3i)(1 + 4i) is not 2 + 12i: every term of one bracket multiplies every term of the other, and the cross products 8i and 3i belong in the answer.